Strategies for retaining top talents in 2022

Leaders at small and large enterprises are trying their best to retain top talent across multiple departments. Recruiting new talent and retaining existing talent is crucial for a business to succeed, as employees are the foundation of any organization.

With the perfect team in place, organizations can easily improve productivity across their workforce. The pandemic however resulted in enterprises across all domains either scaling down on hiring or even reducing workforce temporarily. Additionally, there was the “Great Resignation” or “Big Quit” that we witnessed since the beginning of 2021.

Retaining employees has rapidly become a key competitive differentiator. An organization’s capability to retain its employees even in tight hiring environments has significant consequences for its productivity, without the interruptions that personnel turnover might result in.

According to CIOs and corporate recruiting managers, IT departments have been stepping up efforts to retain valuable personnel in the face of continuing talent gaps, since IT job growth has not been matched by an increase in the number of professionals able to fill the roles.

Strategies for retaining top talents in 2022

We're in the midst of a revolution in the workplace. Businesses are forced to rethink their approach to talent management and acquisition as a result of globalization, as well as a new generation of clients who demand more personal, intuitive experiences. Adaptability, technology literacy, and people management skills, among others, are in high demand. Employers today, on the other hand, are having a hard time keeping them on board.

Promises of lavish perks and remuneration are frequently utilized to entice top personnel. When you consider the expense of employee turnover, though, this extravagance appears to be paradoxical. Unsupportive management and a lack of development opportunities were attributed as reasons for nearly a third of the turnover. Employee retention demands hard work and multiple strategies to improve retention rates.

Creating more effective training and development programs is the most obvious method for increasing staff retention. How do you retain top talent despite having comprehensive programs in place? The fundamental problem is that many of these programs were not created with the user or employee in mind.

Recognition and Reward system

Employees motivation to work better is enhanced by proper recognition and rewards. Positive reaffirmations will receive in a productive change in learners’ attitudes. No feedback or stale feedback will result in them putting in less time and effort, making them feel underutilized and irrelevant. Be grateful for the excellent work of your top performers.

While it's important to recognize good work, it's also critical to confront poor performance. You don't want to treat all of your staff the same way, as this could make high performers feel neglected. Recognize your top workers, and help low performers enhance their efforts so that your company may grow holistically.

Certain perquisites may help your company stand out to potential new workers and re-engage current employees, all while improving morale. Flexible scheduling and remote work alternatives (as opposed to pandemic-related stay-at-home orders) are the rewards that many professionals cherish the most.

Everyone wants to be acknowledged for their efforts. An employer's gratitude can have a particularly great influence on today's "anywhere workforce." So be sure to thank your direct reports that go above and beyond, and explain how their efforts benefitted the company. Some organizations build formal award systems to encourage excellent ideas and creativity, but even if you have a small team or a limited budget, you may create attractive recognition programs.

Offer training programs for employee development

You can assist employees in identifying areas for professional progress, such as the need to learn new skills, as part of delivering continual performance evaluation. As technology continues to revolutionize how we work, upskilling is paramount. As business requirements continue to grow, workers upskill to learn new talents and capabilities.

Learning cannot be an afterthought; it must be at the heart of any successful business. When learning is ingrained in your culture, it does not stand out as anything unusual. Incorporating innovative software that enhances the learning experience can improve the learning trajectory drastically.

There are new solutions on the block that make the learning experience invigorating and effective. Users can do learning on their terms and in an easier manner. Interactive Video solutions are built exactly for providing a superior learning experience.

When teaching people a new skill, training is typically required, but it is merely the first step toward a more distant goal. As leaders we are aware that the majority of meaningful development occurs not through formal programs, but rather through tiny moments that occur within the workplace: on-the-job learning chances that are completely customized to the worker's requirements and difficulties.

Make investing in your employees' professional growth a top priority. Allow them to participate in virtual conferences, reimburse tuition, or pay for ongoing education. Also, don't overlook succession planning, which may be a powerful tool for furthering professional development and developing leadership abilities.

Providing remote work options

Experience leaders are cognizant of the fact that the majority of the workforce will be regularly working from remote locations in the coming years. Yes, many businesses are reluctant to provide hybrid or remote work options due to the possibility of less than ideal productivity and higher distraction when working from home.

If the above is very near to where you stand as a leader, it might be time to restructure your standing.

The flexibility of working location is the top demand that employees have in the current scenario. Many major corporations have shifted to either permanent remote or hybrid work environments to retain their employees.

The pandemic perfectly showed that long-term remote working was possible with the highest level of productivity. Increased flexibility in work hours and location helps boost employee happiness, which leads to retention, as well as increasing an employer's competitiveness and attraction to land top talent from a recruiting and retaining top talent standpoint.

Performance review

Setting clear expectations is likely the most important component of this process, and it begins with a performance assessment. Work with employees to develop goals to strive for while your team continues to carry out on-the-job activities. Give them regular input on what they're doing well and where you think they can improve.

Be patient during this time. Consider your employee's work thus far, making careful to highlight both accomplishments and failures without passing judgment. Recognize an employee's effort if they tried something new, and it didn't work out. When people aren't penalized for failing, they are more likely to learn from their mistakes. (In fact, mostly they're already beating themselves over it.)

Employees can monitor their performance and growth on their own time by tracking personal metrics.


Make it a point to always promote your employees on time. Do not delay their promotion or salaries to ensure continued loyalty to the employer. Additionally, before looking to recruit someone for the senior positions, have a look at the existing personnel.

There's a good chance you have a lot of employees who are competent for various jobs at your firm and have been working for years in the hopes of being promoted. Give your staff a clear sense of direction and growth goals. Work with your staff to figure out how they're achieving a goal (i.e., a raise, a promotion, a management position, etc.).

Parting notes

Employee retention is regarded as one of the major obstacles that businesses face, and it is something that every company must deal with at some point. A good salary isn't enough to keep your employees pleased. Your employees are more concerned with how they are treated and respected at work.

Having an innovative employee retention strategy in place engages and motivates your employees to do better, which enhances the overall performance of your organization. Your employees will eventually become your talent ambassadors if they feel valued and pleased.

Have talented people resigned due to a lack of L&D opportunities? 

Employees stay on in organizations that provide them ample re-skilling and training opportunities. VideoKen’s AI-powered video solutions help train people in an interactive and immersive manner.  Reach out to our experts to know more.


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Vishnu Raned | Co-founder & CEO

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